PDF Did you join any groups on LinkedIn? Here’s five reasons why i think you should:
- When participating in a group you are spreading your company name around, specifically to your connections as they see updates on their homepage
- You can learn about whats going on in the industry
- As a group member you can contact directly any of the other members in the group, on the basis that you are a fellow group member. ie, you do not have to be connected some way and ask for an introduction. Thus you can possibly seek out new relationships with companies that you are not currently involved with
- In your group settings panel, you can can request a daily, weekly etc digest of discussions from your group to be sent to your email. By doing this you reduce the amount time browsing the forums, instead you can scan the email each day and select to respond to any topics and engage with the group. I have found that responding to topics can start a dialogue between you and the poster, or other respodners, who knows where that may lead?
- Post your own discussions and learn about a specific market or region as it relates to our industry
Specific group recommendations would vary depending on your industry. To join a group, go to “Groups” top left of your LinkedIn homepage, then click “find a group” on the right of the page and search for a group then click join under its title. To start, I would suggest only joining groups with a large number of members, that way you can reach a bigger audience quicker.
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About Sam Beamond