Blogging for SEO

We are all familiar with the term “Blogging”. By now there are millions of Blogs online covering all matter of subjects and industries. If you can think it, there is probably a Blog about it.

Blogging has become so popular…

It now extends far beyond the “online diary of my cat”, and into the business world. Blogging has become a great knowledgebase resource for business, both to educate the world on your products or services, and to establish your presence as an expert in your industry.

While these advantages are useful and of great benefit to every business, the SEO benefit of Blogging for your corporate website should not to be overlooked. This article will differentiate Blogs from websites and talk about how owning a Blog as well as contributing to other Blogs “Blogging” can increase your web traffic, thus lead flow and sales should also increase.

Note: For the remainder of this article, when referring to Blogs, I am talking about Blogs for business. Although these points could apply to personal online spaces also.

Your Blog

To own and operate an active Blog in your industry means another “channel” to talk about and market your business products and services. It is effectively like having another website. However, a Blog and a website serve two different purposes.

What’s the difference?

The difference between a Blog and a website mainly involves two criteria; content and functionality. Your website can hold a lot more information and more sophisticated functionality, such as complex searches, account login and control panel interface and inventory management. The list could go on, but you get the point.

Blogs are article-based

A Blog is more related to article posting that can include text, images and video. Blogs are informal writings about your business and industry. The intention is to build an audience that is interested in what you are writing and having them “subscribe” to be notified when you add more content.

The Bloggers Goal

The ultimate goal for your readers, is to turn them into leads and finally, paying customers. Blogs are also interactive, which means that your readers can interact with you through posting comments and questions directly on the Blog, these of course can be moderated prior to inclusion on your live Blog.

Many of the SEO techniques that can be applied to your website can also be implemented on your Blog.

Your Blog, however, already has the advantage of being updated regularly (we hope) so that it is already showing Google (and other search engines) that your Blog is current and therefore worth ranking to some degree, in search results for relative keywords.

So, what more SEO can be incorporated?

With any SEO strategy a keyword list should first be created, based on industry keywords and phrases used by prospects or customers to search for your product. Creating a keyword list is a whole other article. So lets assume you have a list of around 10 common keywords and phrases already. The process now is simple, make sure that your articles and posts use these keywords often.

Don’t overdo it!

That could backfire, and count as point(s) against you! Intersperse your words throughout your Blog, sometimes your Blog post might be specifically relating to one or some of your keywords. Great. You shouldn’t have a problem using them here.

Use your posts, articles and images to direct traffic to your website

Of course it goes without saying that your posts, articles and images should be directing traffic to your corporate site, through obvious links, links from images or “for more information” comments and even the headings. Again, don’t over do it as you may deter readers as well as search engines noting your content as possible spam.

Host it yourself

One key point to mention when setting up your Blog is to host it yourself. Don’t use a free Blog url e.g. http://myblog.wordpress.com. Doing so helps Google see that you are not a serious player in the industry and may discredit you because of it. Sure, you can use free Blogging software like WordPress or Blogger, but make sure you register a domain name and install the Blog on your own server space. This will effectively “add SEO value” to your online space.

Blogging on other Blogs

So you have a Blog in place and its generating a decent amount of traffic for your brand and your corporate site, is there anything else? Yes, now that you have become familiar with the concept of Blogging and writing Blog posts, its time to start Blogging on other industry related Blogs.

There are millions of Blogs to choose from

As I mentioned in the first paragraph, there are millions of Blogs out there. That said, there stands a strong chance that there are already Blogs out there in your industry, regardless of how small a niche your business operates in. Try this, run a Google search for your keywords and include the word “Blog” in the search term. You’ll probably come up with a list of other Blogs in your industry. Check them out, look at the types of articles they are writing. Not only will this give you some ideas for your own Blog, it will probably present topics that you feel you can add something too, and maybe even comment about.

Don’t be shy, scroll to the bottom of the post and add your thoughts or comments about the Blog post

Always be sure to include a link to your own Blog and website in your response. Now, when other readers of their Blog look at the comments and read what others have said, they will come across your comment and links to your website.

Click-throughs

You already know that the reader is interested in your subject matter because they are reading a similar industry-related Blog to yours. Because of this, they are more likely to click your link to read more. This is called a “click-through” to your website. Great news. Best of all its a free source of traffic generation!

Get Google to vote for you

This benefit extends one step further in that now you have a link back to your website from a different website to one owned by you. Google counts this “backlink” as a “vote”. The more votes you get, the more reputable your website becomes in the eyes of Google. Get backlinks on popular and important websites, and your website becomes even more important to Google.

Don’t be tempted to SPAM

Be careful though, simply visiting Blogs and posting links to your website without contributing to the Blog with valued comments is seen as spam, both to the Blog host as well as Google. Doing this will work against your SEO efforts. Regular posting of quality comments and input to other Blogs will help you establish yourself as a “key player” in your industry, help build a reputation online and links back to your website. The results are increased leads and sales from a growth in web traffic.

Using these Blogging methods will generate traffic to your site

Use them wisely though, SEO is a sensitive piece of your online marketing efforts. Overdoing one aspect can work against you, not for you. By consistently publishing relevant Blog content using your keyword list WILL increase traffic to your website. How much traffic directly correlates to the amount of effort you put in. The more posts, articles and comments you submit, the more traffic you will generate to your website.

Ask us about setting up a blog for you or developing a custom SEO strategy and start increasing your web traffic today.

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About Sam Beamond

Sam Beamond is President of Beamond Creative, LLC and writes on Internet Marketing topics for the DDIN Journal. He is presently employed by Dennis Kirk as Internet Marketing Manager and founded the LinkedIn group, "Internet Marketing Source".

  • Lisa Richardson Waller

    Very clear, well-written and informative piece on the subject. Thanks.

  • http://blog.vidyaswamyskitchen.com Vidya Swamy

    Good article. Found some great tips here.

  • http://www.whoislisalomas.com Lisalomas

    I enjoy blogging and find your right on the mark. I added a comment on linkedin I am looking forward to your answer.

  • http://peoplemenders.com/ David

    Thanks for a great writeup on this subject. I got lot of good information out of it. I will be using what I have learned right away.

  • http://www.co-culturesolutions.com Liz Ward

    I am preparing to start a blog. Thanks for the tips!

  • http://www.blueharborcpi.com Sandie Weber

    Great article. Very clear and concise. I had heard that blogs help your SEO but didn’t really know how that worked. Now I do!

  • http://branditdesignonline.com Twyla Hayes

    This was very good information. My worry about blogging is the time issue. I’m afraid I wouldn’t be able to keep up timely blog post. I would want my blog to have substance and that would take me a good deal of time.

  • http://blogforabundance.com Deb Zimmer

    This is a good overview of how to use your blog to drive traffic. Thanks.

  • http://www.fleetcare.com.au Bowan Peter Spanbroek

    Thanks Sam. I found this really helpful and easy to understand. Finally someone dumbed down the concept of search indexing so that it makes sense, voting is a good metaphor for backlinking. I just started a personal blog http://www.grapejuiceaustralia.wordpress.com and a company blog, http://www.fleetcare.com.au/go/your-fleetcare/blog

    Your comments will help immensely. One question though. Does linking internally to a blog post with relevant keywords increase your SEO for the linked page? For example linking to an internal blog on ‘chocolate’ to a ‘chocalate selling page’ will increase the ‘chocolate selling page’s’ page rank.

  • Sam Beamond

    Bowan, Linking internally to a blog post within your website will not help your seo for backlinks. This is effectively artificially increasing your backlinks which is therefore not really a backlink at all. Backlinks do need to come from a different domain. However, strategically linking your site pages together, pointing people to the right location in the right places and then visa versa will help your SEO in general as it is creating a relevant user friendly website which is a big plus in the eyes of Google.

  • http://www.blog.leighpublishing.com Jill Leigh BUllock

    Hi Sam,

    Excellent article. I shared it with my fellow colleagues who are studying Emerging Media this semester at West Virginia University’s IMC Master’s program.

    Check our blogs out at http://www.blog.leighpublishing.com

    Thanks again for the find and basics of blogging!

    Warmest Regards,
    Jill Leigh Bullock
    http://www.leighpublishing.com
    TWITTER @LeighPublishing

  • http://www.easy2source.com/ Ishika Mathew

    Great information really..Blogging is the tool for spreading a word faster..When you launch a new product or there are any updation done to the content its the great way to tell people and increase the website trafiic.

    Blogging is again divided in micro blogging which includes lesser character such as twitter which allows only 140 characters.Macro blogging which includes using more characters I don’t remember the social networking site name it allows 1400 characters and it should be exact 1400 characters.

    Regards,
    Ishika Mathew

  • http://www.bulksmsonline.blogspot.com Ramesh

    Thanks Sam,
    Since I am newbie it was great learning for e, got lots of useful tips for effective blogging..

  • http://www.visualisegraphics.co.uk Simon Hutchings

    Great article and very informative. It’s something I’ve been considering for a little while now but worry that I’m not going to have enough to write about. This definitely offers food for thought. Thanks

  • http://www.ebnsoftware.com/blog adrian friggieri

    blogging is much better then publishing a simple e-mail newsletter now-a-days. Makes the visitors read frequently information from you and keep in touch faster.

  • http://www.antonaf.com/blog/ Anthony Onaf

    Good post! I’ve found that keyword research is one of the most important aspects to blogging. If you write your blog posts with a focus around a particular keyword phrase then you’ll drive targeted traffic to your website with ease. It’s good to note, long tail keywords are just as important.

  • Jyothi

    This is very informative and useful article for a starter like me.

  • http://beamondcreative.com Sam Beamond

    Thanks for the comment Jyothi, Let me know if I can be of more assistance.

  • http://www.lpcollection.com/lifeandstyleblog Bethany

    Well written article and great for our brand who is just beginning to dabble in blogging. Please feel free to take a look at our site and send us any comments you may have.

    Thanks! Bethany Gillan
    http://www.lpcollection.com/lifeandstyleblog/

  • Jools Brandt

    Excellent article, Sam!

    Thanks for clarifying proper use of this outstanding communication tool. I’ve been disappointed by several blogs that were filled with advertising messages instead of relevant information such as yours.

    Looking forward to hearing more from you~

  • http://www.aiesec.org/india/baroda AIESEC Baroda

    It was really nice to read this article. I had few confusions in my mind which got clear after reading this article.

    I just started working as a communication responsible and was very confused on the difference between website and blog. Thanks for helping me out.

    http://twitter.com/AIESEC_Baroda
    Please stay updated!

  • http://beamondcreative.com Sam Beamond

    Glad to hear that Baroda. Especially since this article was not written to answer that question, it is nice to know that it has extended beyond my initial intentions!

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  • http://theinternetdad.com/blog/ Schlesser

    It’s so true though that I would be willing to buy an ebook or something from a site I trust, even if I know that some heavy research online would get me the answers for free – it’s about the relationship they’ve built with me

  • http://www.sysarc.com James Eglin

    I like it, please keep ‘em coming!

  • Jonathan Beus

    Awesome blog…gave up on most years back, stick with eAdvertisingCompany.com.

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  • Marjorey

    Lots of people have considered generating money through blogging. They’ve invested time and effort ad efforts to become a professional blogger and produce money too within their profession and a number of them have really gained money. Many people do not consider a blog seriously so it is not a great way to generate income online. -http://blogoloola.com/

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