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Like most people, I have several emails or blogs that I have subscribed to for information about topics that interest me. As I have begun to pay more attention to email marketing strategy I have noticed that I have different reactions to emails based on the time of day I receive them. Let’s look at a couple of different email subscriptions of my own in particular. To make a fair discussion, the content-type of both of these emails are equally as important to me.
Email 1
I subscribe to Chris Brogan’s blog update email. Chris’ email usually arrives over night and is in my inbox the next morning, when I open up my computer. It appears with around 30 other new emails, a mix of important “to do’s”, junk mail, and low priority review-type content. Although, Chris’ email falls into the low priority category, I do still at least scan the subject and read on if it interests me. Subscribe to the Chris Brogan blog here.
Email 2
On the other hand my Social Media Examiner email from Michael Stelzner arrives usually around mid-day. Just before lunch and right when i’m either in the middle of something or attempting to finish what i’m doing before I break for lunch. By this time, my working day momentum has worked itself up and I am less likely to stop for a blog update email. For this reason I find myself sometimes feeling negatively towards it. I don’t unsubscribe though, because I know that Michael’s content is just as relevant and interesting to me as Chris’. More often than not, I will read on at some point during the day, but it does not have the same “punch/excitement” (thus less likely to engage or react), when I open it as I would the morning email. Subscribe to the Social Media Examiner blog here.
In conclusion, these are just some of my thoughts regarding email sending strategies. I have no doubt in my mind that each publisher listed here has thoroughly researched their send frequency and tested time of day sending and are indeed pushing their content at the optimal time that works for them. Both parties have great content and continue to teach me about online marketing each day.
What do you think? Do you find similar “feelings” towards emails that ping you during the day and interrupt your workflow vs. those that arrive over night?
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